The Challenge

To race solo across the Atlantic Ocean in a 6.87m rowing boat and raise as much money as possible for Alzheimer Scotland. Aiming also to set a new record for the fastest woman to cross unsupported.

The Race

The race is sponsored by Talisker Single Malt Whisky. Talisker’s job is to amplify the overall race through PR, Media and digitally by telling selective stories from the race and about the teams. The official race website provides updated positions, news, photo gallery and much more. They supply GO-PRO cameras to all teams. The global coverage for this race is expanding every year.

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Boat build in progress

“Until June 2014 the Talisker Whisky Atlantic Challenge 2013 has had more than 1644 pieces of coverage in 40 different countries, 82 pieces of global broadcast coverage and Tweets and messages of support from celebrities, including Russell Crowe, Sir Elton John and Prince Harry making it the most covered Ocean    Rowing Race to date. The start coverage had a reach of over 710 million in various countries including, GB, Ireland, Italy, Germany, Spain, Sweden, Australia, New Zealand, Palestine, Saudi Arabia, Jordan, USA and India. At the Race Finish media were flown out to Antigua and the coverage reached over 584 million. Photo stories featured in several newspapers including, Metro, The Times, Mail Online, Daily Telegraph, Evening Standard, MSN, Yahoo, BBC News Online, Sky News, GQ Italy, Australia’s Channel 7, CNBC, Sydney Morning Harald and Berliner Morgenpost. Until the next Race on December 15th 2015 a documentary will be shown in multiple countries worldwide, and short video clips from the race will be displayed in GB Tax-Free Airport shops.”

It’s the toughest race on Earth – Pushing every physical, mental and emotional element to the extreme across the second largest ocean in the world. Departing from San Sebastian, La Gomera on 6th December 2016 and arriving at Nelson’s Dockyard English Harbour, Antigua during February 2017. Total distance – 3000 nautical miles (3453miles)

The Boat

There are two types of ocean rowing boats; Pure Class – with a V shaped hull, and the Concept Class, which has a flat bottomed hull. Using her knowledge of water and boats and after extensive research and visits to the builders and designers of the Concept Class, Elaine has chosen the boat she will race in.

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Boat build attention to detail

“I feel the design of the flat bottom hull boat is outstanding. It’s speed, efficiency and safety (self-righting in under 30 seconds), in my opinion, outweighs the traditional V-shaped hull – so the Concept Class is the boat for me. Meeting Charlie Pitcher (who is currently the fastest man to row the Atlantic in 35 days) and his team has been inspirational.”

No short cuts can be taken in this challenge and preparation has to be perfect, both on the water and off.

More detailed information about the boat.